Friend Jen & Co
About the project
Friend Jen & Co is a small, family owned cannabis dispensary located in Richmond, Maine. They were looking to do a complete rebranding in order to better align with their core values. We wanted to represent the friendly, calm and neighbourly potential of the brand, while also doing something unique for the cannabis dispensary industry.
For the products we wanted to create a unique identity. Each flower has its own name and matching visual direction. With this, we make the brand more impactful from a consumer perspective.
Since the cannabis industry is heavily regulated, we went for a standard mylar bag printed in the flowers respective key color, and to keep the friendly touch we went for die-cut stickers. This also makes it super easy to change according to new regulations.